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A center of
influence is anyone who has already developed a trusting relationship
with people you would like as clients. Great centers of influence
include local attorneys, real estate agents, insurance agents,
stockbrokers, and believe it or not car dealers.
Referrals
From Real Estate Agents
Real estate agents are great centers of influence because they are
always talking to people and businesses moving into the area. Many of
these people need to setup a new accounting and tax relationship.
When you talk
to real estate agents, ask them to take a look at the handy mortgage
calculators on your web site. Their clients will be able to use the
mortgage qualifier calculator to determine how much house they can
afford to buy. Their clients can compare the monthly payments between a
15 year or 30 year mortgage. They can even evaluate what's the best deal
with the mortgage points decision calculator.
These
calculators really help the real estate agent and they are often happy
to tell their clients about your web site. You will find that Realtors
are also very willing to setup a link on their web site to your web
site.
Setting up
real estate agents as centers of influence will help you generate a lot
of new referrals and clients. Give it a try, it's easy.
Referrals From Car Dealerships
The car dealerships in your town are another source of great
referrals. Like realtors auto dealers can provide their customers
tremendous value by recommending your web site. When someone is ready to
buy a new car they have to make some very important financial decisions
and your financial calculators can help them.
They can use
your auto loan analyzer to determine how much car they can afford to
buy. They can determine if it is better for them to lease or buy the
vehicle. And they can even find out if it makes more sense to take out a
second mortgage on their house to pay for the car.
Auto dealers
and their sales team will recommend your site to prospective car buyer
if you let them know it. And many car dealerships now have web sites
where you can setup a link from their site directly to your site.
This will
funnel in more new people into your site and the more people you can
impress with your site, the more new clients you'll get.
Referrals From Stockbrokers
You can also team up with a bunch of stockbrokers in town. Your site
can help their clients as well. Many brokers like to show their clients
just how much they need to save/invest each month in order to meet their
retirement goals. The fact that the information comes from a local
accountant gives the numbers even more creditability.
Stockbrokers
also like to use your site to show their clients how much they can save
with a IRA or Roth IRA. They even use the site to show their clients how
much they can expect to get from Social Security.
You'll find
that stockbrokers are very willing to tell their clients about your web
site because your financial calculators help them add more value.
Referrals From Life Insurance Agents
Insurance agents are another great source of referrals. Insurance
agents like to have their prospective clients use the Insurance Needs Estimator on
the site. This interactive calculator estimates exactly how much life
insurance an person needs to protect their family.
Insurance
agents also like to recommend the variable annuity calculator because it
helps them sell more services. The fact that these calculators are
on an accountant's web site lends creditability to the need for more
insurance.
You will end
up with a lot more referrals from insurance agents because these
calculators make it easier for agents to sell insurance.
What Are These Referrals Worth?
How many new clients could you acquire if you used an elegant web site
like this? Could you get 50? What about 15? How about just 5? Imagine if you just got 2 and they only paid you
$1,000 each. Do you think it is possible that you would make at least $2,000 from these referrals?
How Would It Feel...
If You Had An Endless Stream Of New Clients?
Wouldn’t your life be fantastic if you could do nothing but talk to and meet with qualified, interested, and motivated clients.
Imagine the relief and peaceful calm you would feel sitting in your office and meeting with prospects that CALLED YOU. Prospects who want you to help them. Prospects who will BUY services from you the same way a client does with a doctor or a lawyer.
Imagine the secure and marvelous feeling stemming from the knowledge that every day you will have a steady flow of prospects and clients coming to see you. Gone are the days of cold calling or otherwise pestering and begging people to listen to you.
Think of the confidence you will exude because you have ascended to the point in your career where you have so much business, so much money coming in, that you could TRULY care less if people hire you or not. You have so many appointments booked every week that you KNOW you'll get enough profitable clients, regardless of whether one person decides to work with you or not.
That's what
this web site will do for you, if you setup enough of these centers of
influence. It's not hard and it doesn't take much time, so "just do
it"!
Please go to the
next page to explore the Newsletter page.
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